Apple II and iPhone

Apple II 1977
 * Steve Jobs introduced the Apple II and said it was geared towards hobbyists
 * It became popular for young smart people who were interested.
 * A generative (non-sterile) techonology that invited users to tinker with it and create own programs that would work for them.
 * in 1979 Dan Bricklan created Visicalc. This was one of the many applications created through this generative device. This app was unknown to Apple until they noticed a spike in their sales and found out it was due to Visicalc.
 * Apple did not have a choke hold on who created apps.

iPhone2007 *iBrick-if you crack the phone to get your own apps Apple deactivated the machine making it useless.
 * Steve Jobs introduced this to technologically savy audiences.
 * the iPhone is a combination of a phone, iPod and internet. It was considered an ultra sophisticated handheld device.
 * the iPhone was a tethered (sterile) device due to pre-programming by Apple. Users could get into trouble if they tinkered with it.
 * finally Apple allowed app creation through S.D.K but they still had to go through the Apple store. This allowed Apple to maintain a choke hold on the iPhone causing it to still be a tethered device.
 * Service is also limited to AT&Tusers.
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